Dr. Hans Michael Jebsen began the event by warmly welcoming the HKUST delegation. Prof. Kai Lung Hui, Acting Dean of the HKUST’s School of Business and Management (SBM), emphasized the importance of the gathering, stating "This exchange event is especially meaningful, as Dr. Jebsen and the Jebsen Group have been vital benefactors of HKUST and SBM, demonstrating their steadfast commitment to the development of the Greater China region."

In the event, Prof. Ki Ling Cheung delivered an insightful speech titled "The Future of Supply Chains: Building Resilience against Global Economic Shifts," which highlighted the need for adaptable strategies in response to global disruptions. Prof. Guodong Lyu followed with a presentation on "Supply Chain Visibility: Impact and Value of Real-time Resource Allocation," illustrating how real-time data tracking can improve decision-making in supply chains.

The event concluded with a happy-hour session hosted by Jebsen Group, allowing participants to engage with speakers and network with each other, fostering discussions on best practices and future trends. Additionally, a startup formed by HKUST alumni, XOXO, showcased their innovative Tech Empowered Cocktail Machine, adding excitement to the networking experience.